Apple Seeking Price Cuts on iTunes Television Episodes?

variety reports apple has been looking cutting prices on tv episodes current $1.99/episode down $.99/episode.

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according 3 people familiar proposal, apple has told networks , studios slash cost of tv episodes sold via itunes current $1.99 99¢ -- same apple charges music singles.

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apple argues studios end making more money increase in volume of sales, studios haven't been convinced. 1 concern raised potential impact these prices have on dvd sales have traditionally been important source of revenue studios.

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case in point: nbc universal released "heroes" on dvd, retail outlets charging $40 set of 23 episodes. if apple had way, same set of episodes cost less $23, potentially making dvd -- despite myriad bonus features -- less appealing consumers.

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according insiders, while skeptical of plan, studios have not rejected outright, , acknowledge "library titles" of older content may make more sense @ lower price. historically, however, apple has been insistent on consistent pricing across board.

author of article speculates apple , nbc's recent split may have been in part related of these issues.

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its nice thought consumers. however, won't due reasons, or might, because still making substantial profit because there no materials, little labor, etc involved. i'd have know margin of profit on both types of distribution. dvds, inserts, cases, shipping, overhead, etc don't appear, downloads easier manage. imagine. knows, i'm sure studios make more difficult is.

 

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