WSJ Asks Jobs about iPhone Price Drop
from wsj:
apple inc. on wednesday revamped entire ipod product line in time holidays, slashing price of $599 high-end iphone $200 in process -- move worried investors possible sign of weak sales of new apple cellphone. in interview, apple ceo steve jobs explained reasoning behind price cut , discussed ipod touch, new model of apple's entertainment gadget let users wirelessly access internet. excerpts follow:
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wsj: happy how iphones selling?
mr. jobs: happy.
wsj: think meet target of selling million iphones end of month in absence of price cut?
mr. jobs: absolutely. that's not why we're doing it. biggest factor got our own market research , confirmed third party market research had said. iphone customer satisfaction off charts -- better product we've ever had. , we're thrilled that. piece of data have customers have voted wallets , overwhelmingly bought 8 gigabyte model.
we're coming on holiday season. our mac business strong. we've got best lineup of ipods we've ever had. it's time aggressive can be. if we're not, have wait year next holiday season. made decision put pedal medal , go holiday season, many people using iphones can. have done little bit later, event going communicate , position our other devices. wonderful opportunity.
wsj: don't think you've ever cut prices after introducing new product. have you?
mr. jobs: haven't. can't move holidays. we're approaching holidays we're either going or we're not.
well that’s inconvenient. apple should create own holiday; call macmas or ifestivous. shuffle around product introductions.
“apple announced today, ifestivous, scheduled end of summer release, delayed until october”
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